Rich or Beautiful has launched a website promising what people really want from online dating. Their Unique Selling Proposition is to deliver beauty for money and money for beauty. The website includes a secure member area, FAQs, member ratings and features sections. It's a relationship site for wealthy or gorgeous players. Nothing left to the imagination about what people want here.

www.RichOrBeautiful.com approves members as rich if they earn more than 200K per year. To qualify as a beauty existing members vote to approve the prospective member. Sort of Hot or Not for the online dating crowd. If you qualify then love may not be in your future, but looks or money might be.