The new match.com personality test has been designed by world-renowned biological anthropologist, Dr. Helen Fisher and harnesses her decades of experience studying the laws of attraction and compatibility. The test consists of 56 questions and identifies four fundamental personality types associated with certain brain chemical systems: Explorer, Builder, Negotiator and Director.

Dr. Helen Fisher, Scientific Advisor to match.com said: "The reasons behind why we love are incredibly complex, but it is possible to scientifically understand why people partner better with certain types. 50% of personality has a biological basis and until now the search for love has largely been blind. This test lifts the veil on how people unconsciously go about finding the right match by answering the question of why we love who we love".

Dr Helen Fisher added: "This personality test has already been taken by six million people on match.com’s online dating sites around the world who have found it most empowering to take control of their own love lives and learn how to understand nature’s chemistry to find and keep a life partner".
The ’match insights’ personality test and self analysis is available free to all match.com online dating members in the UK. This will be followed by a premium service available early next year which will deliver every ’match insights’ user their best matches each day based on their personality type.

Jason Stockwood, International MD at match.com commented: "Helping people find love is an art match.com has perfected over the past 13 years. The reason that we have helped so many millions of people find love successfully is that we are always looking at new ways to make love happen. Innovation is at the heart of our business and the new personality test is one of the many things we are doing to help our members find the partner they’re made to be with".